That Escalated Quickly


Blue Origin finally lifted the curtains late yesterday:

This has taken a lot of industry observers by surprise as most of the reliable space news sites haven’t even picked up on it yet. They’ve been very secretive and now we can see why: when not busy running the worldwide juggernaut that is Amazon, Jeff Bezos has been building his own personal space program. What’s amazing to me is just how close to the vest he’s been able to play this: they’d announced test flights would start this year, but danged if they didn’t go and start with an all-up test of the full vehicle all the way to space.

The difference between their approach and that of the better-known Virgin Galactic is clear, and it goes beyond vehicle design. Bezos waited until he was satisfied they were ready to put on a real show with close-to-operational hardware instead of stringing people along and taking their money during the unpredictable development process. This is in stark contrast to Virgin, who Doug Messier reports is still flagellating over their final choice for an engine.

This is also a useful lesson in how the very wealthy go about creating entire industries that no one could have anticipated. After revolutionizing commerce and publishing with Amazon, Bezos used that wealth to pursue his real passion and is applying similar foresight to opening up space for the rest of us. History will regard men like him and Elon Musk in the same way we look back at Carnegie, Rockefeller, and Ford.

If you want more, Blue Origin’s formerly bare-bones website is now updated with lots of cool videos and other imagery, so head over there to service your nerdboner. Because cool as it is, there’s no getting around that it looks like a flying…

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